New Templates & Bulk Add Improvements

We've been having a field day recently with new data, domain analysis tools, etc. that we now have access to through the Parked.com acquisition of WhyPark. We've made a few updates this week leveraging some of this technology including the following:

1. Two new templates that include dynamic images based on the theme or category of the domain. A domain's theme is analyzed behind the scenes and assigned along with a top-level category. We're adding hundreds of new images weekly at the theme level, which is highly targeted and relevant. If we don't yet have an image for that theme, then the category image is used. So, you may find that your site has a category image now, but a week from now has a much more relevant image. If you're using these new templates, your images will update automatically.




2. It's been great to hear all of the positive feedback over the past months about how customers are using our "bulk add sites" tool to get relevant sites online quickly and painlessly. We've improved the tool yet again with these newest updates:

• More reliable keyword splitting. While it was good before, we think it's much better now with the ability to reliably split many words in a domain, which is then used as the site's title.
  
• Automatic categorization of a domain as it's added in bulk.
  
• Use of the two new templates above with category or theme-specific images rather than the use of a default template. We're now rotating the use of these templates as domains are bulk imported to add some variety.
  
• Related search terms are added instantly, rather than having to wait those pesky 3 minutes between import and assignment of the terms.
  

Our wheels have been spinning with new ideas that we're feverishly working on. Be sure to subscribe to our RSS feed or visit http://blog.whypark.com often.

New URL Format and More Premium Templates

We're committed to finding new and innovative ways to get more exposure to your sites. Sometimes even seemingly small changes can make a big difference to your traffic. Here are a couple of improvements you can expect the next time you log into your WhyPark account.

SEO-friendly URLs

We know we're preaching to the choir when we stress the importance of quality traffic to your site.

That's why we changed our URL format to be more search engine friendly. Rather than a web page consisting of article.cfm/id/number or page.cfm/id/number, WhyPark URLs are now keyword-rich. For example, rather than http://www.wifinews.net/article.cfm/id/387011, the new URL will be: http://www.wifinews.net/a387011-cell-phone-buyers-to-benefit-from.cfm. With that simple change, search engines will steer even more traffic to your site and potential visitors will qualify your site as being relevant to their search.

The best part is that you don't have to do anything. All links will be automatically updated. Even if you have existing links to pages from outside sites, search engines, or within a customized layout, the old URLs will still resolve. You won't lose any valuable traffic.

Over 380 new layout templates

The right layout can make your site stand out from the crowd. With WhyPark, creating inviting sites is a snap.

Now you can choose from even more attractive layouts that perfectly match the themes of your sites. We've recently added 387 new templates to the premium gallery. Each template includes all of the available placeholders like text ads, related articles, newsletter signup form, RSS feed subscription icon, and an incoming RSS feed display.

You can choose the new templates from these categories:

• 93 category-based/various
  
• 50 US states
  
• 244 most populated US cities
  

If you subscribe to WhyPark's Managed Account, all of these placeholders will be shown. Enhanced Account subscribers have all the included features of a Managed Accounts except for the newsletter signup and RSS subscription. These placeholders can remain in the templates but won't be displayed at the Enhanced level. However, you can always remove those when customizing your layout.

Whether you choose layouts for a single site or in bulk, you can see these premium templates in the Layout section.

We've also added a filter to search through templates more quickly. Filter by category and/or keyword for quicker access to relevant templates.

If you'd like to take advantage of these new premium templates, but currently have only a standard account, you can upgrade by logging into your WhyPark account, clicking on the My Account tab and then Manage Subscription. By upgrading to the Enhanced account at $10 per month or Managed account for $25 per month, you can instantly take advantage of these new templates and many more features not available at the standard account level.

As always, please contact us at support@whypark.com if you have any questions.

New Templates & Subcategories

4 new "large impact" templates have been added. These are clean, wide templates in 4 colors. Preview the new WhyPark templates at http://www.whypark.com/templates/.

Subcategories have been added to further define a domain. When adding or editing a domain name, you will see the category drop down menu now has further categorization under the main categories. It's important to choose a subcategory as accurately as possible since these subcategories are used to match images. If you're using our integrated ad network, the subcategories also help define more relevant advertising on your domains. These subcategories will also be used extensively for upcoming development projects.

Login to your account to manage your domain names.