Introducing Two New WhyPark Features: Quick View and Group Edit/Remove

Spring is here! If you're in a spring-cleaning mood, you may be thinking about reviewing your sites or re-evaluating your groups.

The next time you log into your WhyPark account, make sure to check out the main My Sites dashboard for our latest new features to make your spring cleaning seamless. The Quick View and Group Edit/Remove options will help you do more in less time.

Site Quick View
Now you can get information about your sites even faster. Just click the magnifying glass icon next to each domain in your My Sites dashboard to get a traffic snapshot of the last 30 days with links to that domain's customization pages. It's that simple to get top-level information with one click, without even leaving the page.

Group Edit/Remove
Changing or removing your groups just got easier. By hovering over any of your group names on the left in the My Groups section, you'll see options to remove the group or edit its name. Click it and a window will prompt you to make the change or confirm deletion.

Need Help? Get Instant Support with Live Chat

Sometimes even the most savvy users may need some guidance.

Getting instant support is now just a click away. By typing in the "Live Chat" box in the right hand column of any page of your account, you can talk to one of our support specialists to get the direction you need.

Live Chat is available Monday to Friday from 7:30 a.m. to 5 p.m. EST. Should you need support beyond those hours, you can still reach us at support@whypark.com.

WhyPark Featured in DNJournal.com Cover Story

In DNJournal's March cover story, WhyPark is proud to be featured in an examination of several mass development companies.

In the article, Ron Jackson, DNJournal's veteran journalist, profiled the leaders of five development companies (plus one bonus profile) and asked them to explain how their strategies work.

Calling WhyPark the "grandaddy" of the mass development space, Jackson gave us the opportunity to showcase how WhyPark works and what makes us different from the new kids popping up on the block.

Check out the article, "The Next Big Thing in Domain Monetization?: New Companies Are Making the Dream of Affordable Mass Development a Reality." and WhyPark's profile.

New URL Format and More Premium Templates

We're committed to finding new and innovative ways to get more exposure to your sites. Sometimes even seemingly small changes can make a big difference to your traffic. Here are a couple of improvements you can expect the next time you log into your WhyPark account.

SEO-friendly URLs

We know we're preaching to the choir when we stress the importance of quality traffic to your site.

That's why we changed our URL format to be more search engine friendly. Rather than a web page consisting of article.cfm/id/number or page.cfm/id/number, WhyPark URLs are now keyword-rich. For example, rather than http://www.wifinews.net/article.cfm/id/387011, the new URL will be: http://www.wifinews.net/a387011-cell-phone-buyers-to-benefit-from.cfm. With that simple change, search engines will steer even more traffic to your site and potential visitors will qualify your site as being relevant to their search.

The best part is that you don't have to do anything. All links will be automatically updated. Even if you have existing links to pages from outside sites, search engines, or within a customized layout, the old URLs will still resolve. You won't lose any valuable traffic.

Over 380 new layout templates

The right layout can make your site stand out from the crowd. With WhyPark, creating inviting sites is a snap.

Now you can choose from even more attractive layouts that perfectly match the themes of your sites. We've recently added 387 new templates to the premium gallery. Each template includes all of the available placeholders like text ads, related articles, newsletter signup form, RSS feed subscription icon, and an incoming RSS feed display.

You can choose the new templates from these categories:

• 93 category-based/various
  
• 50 US states
  
• 244 most populated US cities
  

If you subscribe to WhyPark's Managed Account, all of these placeholders will be shown. Enhanced Account subscribers have all the included features of a Managed Accounts except for the newsletter signup and RSS subscription. These placeholders can remain in the templates but won't be displayed at the Enhanced level. However, you can always remove those when customizing your layout.

Whether you choose layouts for a single site or in bulk, you can see these premium templates in the Layout section.

We've also added a filter to search through templates more quickly. Filter by category and/or keyword for quicker access to relevant templates.

If you'd like to take advantage of these new premium templates, but currently have only a standard account, you can upgrade by logging into your WhyPark account, clicking on the My Account tab and then Manage Subscription. By upgrading to the Enhanced account at $10 per month or Managed account for $25 per month, you can instantly take advantage of these new templates and many more features not available at the standard account level.

As always, please contact us at support@whypark.com if you have any questions.

Better, Faster, Stronger: User feedback inspires WhyPark's latest launch

Thanks to your feedback, we're pleased to launch the latest iteration of WhyPark. The new interface is even better, faster, and stronger than ever!

Speedier Site

No one likes to wait longer than they have to. With a little tweaking, we made WhyPark even faster than before. Now the whole site -- main dashboard, updates, searches, groups, etc -- is much speedier.

Low Flat Monthly Fees

Ask and you shall receive! The fee structure for Enhanced and Managed Services is now more intuitive (and likely cheaper!). Instead of a per-domain monthly fee, Enhanced and Managed Services clients will be charged a low flat monthly fee per account.

Regardless of how many domains you have in your account, you can take advantage of WhyPark's Enhanced Account for only $10 per month, while the Managed Account is only $25 per month. If you have either type of account already, we'll divide the amount you've paid by the flat rate monthly fee. The next billing date will be pushed out by that many months.

Faster Bulk Uploading

Now you can bulk upload in seconds! We've cut out the middle steps and made uploading many sites a one-step process. All you have to do is choose some of the main settings and dump all of your domains into the form. WhyPark takes it from there and processes your domains: picking a site name based on the domain, assigning keywords from the domain name, and even writing a simple meta description tag. We'll pop your domains into neutral layouts and place these domains in a "Misc/Undefined" category for quick, individual customization after import.

Quicker updates to the add/edit process:

It's back by popular demand! You missed the older version's quick update feature for the add/edit screens so we brought it back. We combined pages in the add/edit sites to make it quicker and simpler to update a single site.

Better Bulk Changes

We thought the "batch updates" feature would be WhyPark's new MVP because it was designed to help customers create batches and make mass uploads easier to manage. It turns out it wasn't greeted with open arms. In the new platform, you can still make bulk updates by selecting domains in the main dashboard by search, groups, category, or full list. Now when you choose an action on the right, you'll quickly make the update to one specific area, such as layout, stats code, monetization, etc. It's quicker and easier with fewer steps and less confusion.

Less Need to Refresh

Screen refreshing was taking up your valuable time so we've taken any simple task and changed it into a quick window for making an immediate choice. Rather than refreshing or switching to a new page after the choice has been made, you'll get a window.

Slicker Reporting

WhyPark reports are now a feast for the eyes and the mind. Your reports will feature graphs and information in a single report page, including: Visitors, Page Views, 404 Revenue, Searches, Clicks, CPC Revenue, and Total Revenue. Plus, traffic from visiting spiders is gone, giving you a clearer picture of real visitors. These traffic stats have been updated with this filter through early December 2008.

Easier Ordering of Managed Services

The order and checkout process for managed services is super easy. It'll never be difficult to get services for your sites.

Need help?

If you need clarification on some fields in a form, just click the (?) icon. You'll get more information without having to change screens.

We're on a quest to continuously improve WhyPark. After all, we want your WhyPark experience to be as simple as possible so that you can enjoy getting your sites online efficiently. So don't be shy! Share your thoughts and feedback on our forum at http://forum.whypark.com.

Craig Rowe

President

WhyPark, LLC

www.whypark.com

Get The Most From Your Site: How to set up your domain with the right keywords

This is the first of a series of how-to articles featuring easy ways to make sure your domains work for you.

So you’ve got your domain on WhyPark. Congratulations! You’ve already taken the first step to reach your target audience. Doing a little legwork to properly set-up your domain on WhyPark will go a long way to ensure your site sticks out.

Here is a step-by-step guide to best use keywords to get the most from your domain:

1. Use a Keyword Tool
Spending some quality time with a good keyword tool should be your first step. I like to use Google AdWords Keyword Tool (https://adwords.google.com/select/KeywordToolExternal). It’s free and incredibly useful.

2. Search For Your Theme... Wisely
Run a search on the general theme of your site. However, be informed in your search. For example, let’s say your site is about mortgages. Given that it’s such a general term with a lot of competition from big sites, optimizing such a broad keyword may not be the best idea.

3. Check Out the Competition
Sometimes sites with a similar theme can provide very useful information. After you’ve completed your search, scour the list of the terms returned and click on the “Advertiser Competition” header. This will sort the list based on a general comparison of terms that exist where there is search volume, but less competition. Look at the green bars -- a full green bar means there is tons of competition; a white bar means very little competition.

4. Mix and Match
In the “Match Type” menu on the top right, choose the “Phrase” option to see how much search volume exists on a specific term. You will want to choose a mix of keywords with less competition but with search volume. This process can be a bit of an art; there’s no “right” number since it’s all relative to the market you’re trying to enter.

5. Pick A Relevant (And Interesting) Site Name
Pick keywords to include in your site name and meta description. In the “mortgages” example, the related term of “Mortgages 101” has some search volume each month (390 on average as of today), but less competition. If I were you, I’d include it in the site name. “Mortgages 101: Learn Mortgage Basics” is a catchy title for the site. The description could be along the lines of “Learn the basics of how mortgages work, types of home mortgages, and choosing the right home loan.” Not only is it captivating to a visitor, it also includes a few phrases and keywords related to the “Mortgages 101” theme.

6. Choose The Right Keywords
Now that you have a title and description, it’s time to pick keywords related to the topic. Keywords are used specifically for matching WhyPark articles with your domain name. With that in mind, you should look for keywords that are relevant but still have topic coverage from our database. Once you’ve made your list of keywords, copy and paste or enter those phrases into WhyPark and we’ll match the group as a whole to the most relevant articles in our database.

This time, pick keywords based on search volume by choosing the “Approx. Avg Search Volume” link. Scan the list to find niche terms related to the theme of your site. If we chose the “Mortgages 101” theme, some related keywords could be: “reverse mortgages,” “second mortgages,” “refinance mortgages,” “adjustable rate mortgages,” “subprime mortgages,” “understanding mortgages,” etc. Do not use quotes and enter these phrases one per line.

7. Choose Even More Keywords!
When the theme has a niche, you may want to look at keywords in the “Additional keywords to consider” section further down on the page. These terms are more general but are still related to your theme.

There’s no true science to picking the right keywords for your site on WhyPark. However, using keyword data as a guide to your theme will make sure your content is relevant and sticky. The result? A site chock full of content offering visitors a good user experience with a range of captivating information.

We are currently working on integrating new keyword selection tools into WhyPark to make choosing keywords and phrases a snap.