Now Accepting Applications for the WhyPark Ad Network

We are just about ready to launch our integrated ad network and are now accepting applications for beta testers. Apply to have integrated ads throughout your WhyPark sites in the Earn Revenue tab of the Domain Manager.

The WhyPark Ad Network brings relevant text ads to your sites to replace having to use a third-party ad network, such as Google AdSense, Yahoo Publisher Network, AdBrite, etc. We plan on launching our ad network on the week of March 17th and will then be testing for a period of 30 days before "officially" launching the network to all customers who would like to use our ad network. A few advantages of using the WhyPark ad network include:

• Direct integration into your layout for greater visibility
  
• During the 30 day test period and on a continual basis, we will be working with various ad networks to determine the highest paying networks for certain categories and keywords. We will also be working with our ad networks to fully optimize the ad inventory across our network.
  
• We are using ClickForensics to help us validate all clicks and keep our network's quality high.
  
• Beta testers will be paid 100% of the revenue earned during the test period. After our full release, we will paying a revenue share of 60% or more.
  
• All payments will be made within 30 days of the close of the month by PayPal. We will be adding direct deposit payments in the coming months.
  
• If we are unable to deliver relevant ads on any page due to the visitor's location, your top and bottom ads will be shown instead so no potential revenue is left on the table.
  
• We will continue to optimize ads and partner with new ad networks to ensure you are earning the most revenue from your sites. Since we'll "own" the data now, we will be able to continue optimizing our ad feeds.
  
• Stats will be available in the Earn Revenue tab, so you can always see how your sites are performing.
  

If you have any questions, please do not hesitate to contact us. More information about the domain ad network will be available over the next weeks.

Privacy & Copyright Policy

A new privacy policy and copyright/trademark policy has been added to the footer of all WhyPark sites.

We've included a network-wide privacy policy in the footer of each page on all sites. Google AdSense has recently added a privacy policy as a requirement for any site serving AdSense ads. Additionally, as we're just about ready to roll out our integrated ad network, this privacy policy will apply to our ad serving as well. It describes that cookies are used to track some ads and that we collect basic information to enhance the user experience and relevance.

The copyright/trademark policy provides trademark or copyright holders a method for contacting WhyPark if a domain or any content infringes on their rights. Since we license content from providers and have a large amount of content submitted to us, it provides a means to easily comply with any removal requests. Our terms also state that a domain that infringes on a trademark will be removed from WhyPark if notified by the trademark holder.

Keyword Matching & Keyword Research

We've added two new updates to help increase the relevancy of sites and help you determine niche keywords to use.

First, we've changed how WhyPark matches articles with your keywords. In the past, we've seen the use of general keywords like "car" show articles relating to "carnival" or "cards". We've made some changes to ensure that the keywords being used will be an exact match. This will likely mean less articles per site, but higher quality articles on each site.

Second, we've also added a new feature to the keyword research tool so you can find related terms for each term you're entering. Again, this will help you find several word terms to use, which are much more focused than using general words only. Let's take the term "ipod" for example. As I write this, there are 278 matching articles for "ipod". To look for more focused words, I click on the Related Terms link and find the terms: apple ipod, ipod touch, ipod nano, ipod shuffle and others. You can use this to find more focused keywords that still have matching articles.

It's always better to focus on specific keywords for your sites to create a niche theme. Rather than a 20,000 page site about everything, you're better off with a 75 page site tightly focused around a specific subject.