Tuesday, June 30, 2009

New WhyPark Enhancements

It's been a busy few months at WhyPark since the Parked.com acquisition. We recently had the opportunity to meet with new and old customers and connect with partners at multiple domain conferences including the Domain Roundtable in D.C. and T.R.A.F.F.I.C. in California and Amsterdam. We've also been chipping away at new updates while enhancing current features as well. This week, we've launched the following:

Zero Stock Articles on Home Page Option
Customers who prefer to add unique content themselves or utilize our content writing services, have been asking to have the option to remove our stock content from the homepage. We have made this option available now. In the site settings for a single domain, or in bulk, you can now choose to show 0 WhyPark articles on the homepage, and instead, show only your custom pages.

Template Images
We continue to add approximately 200 new images per week to be used with our dynamic image templates. These templates provide the most relevant images for your domain and also make it quick and easy to get your sites online without having to choose a template manually.

Reporting Updates: Stats Export, Stats Sorting, Bot Filtering
One area that customers often ask that we enhance is the stats section. Now, when you're reviewing your stats by date or site, you can choose to sort the stats in a variety of ways on any column. We also now provide a quick export of your stats in CSV format when viewing stats by site. This will be an area that we'll continue to improve to give our customers the data they need to make good decisions about their domains.

While we've always removed bot and spider traffic from our stats, we are getting increasingly aggressive on blocking and removing non-human traffic. We launched some of these new filters on June 24th and continue to add to our blocklist daily to add further user trust in our stats. Don't be alarmed if you have seen a decrease in visitor traffic starting on the 24th. You will notice that since this date, your click-through rates will have likely increased and ad revenue has not decreased. We have simply removed more junk traffic from your visitors and page views.

Upcoming Blog Series
We are often asked what a customer should do to increase traffic, or build their sites out further with customizations. Over the next few months, we will be writing a blog series focusing on building out a custom domain on the WhyPark platform. We'll walk through the process step-by-step, showing you how and why we've used certain methods, and we will track the revenue and visitor growth throughout this process.

Give Us Your Feedback...Win $100
We've just posted a 6 question survey to solicit customer feedback. One customer who completes the survey will be chosen at random to win $100 cash, paid through PayPal. To complete our survey, login to your WhyPark account and follow the link at the top of the My Sites dashboard.

For those customers in the US, have a safe and relaxing 4th of July weekend.

Craig Rowe
WhyPark

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Friday, May 22, 2009

New Templates & Bulk Add Improvements

We've been having a field day recently with new data, domain analysis tools, etc. that we now have access to through the Parked.com acquisition of WhyPark. We've made a few updates this week leveraging some of this technology including the following:

1. Two new templates that include dynamic images based on the theme or category of the domain. A domain's theme is analyzed behind the scenes and assigned along with a top-level category. We're adding hundreds of new images weekly at the theme level, which is highly targeted and relevant. If we don't yet have an image for that theme, then the category image is used. So, you may find that your site has a category image now, but a week from now has a much more relevant image. If you're using these new templates, your images will update automatically.




2. It's been great to hear all of the positive feedback over the past months about how customers are using our "bulk add sites" tool to get relevant sites online quickly and painlessly. We've improved the tool yet again with these newest updates:

  • More reliable keyword splitting. While it was good before, we think it's much better now with the ability to reliably split many words in a domain, which is then used as the site's title.
  • Automatic categorization of a domain as it's added in bulk.
  • Use of the two new templates above with category or theme-specific images rather than the use of a default template. We're now rotating the use of these templates as domains are bulk imported to add some variety.
  • Related search terms are added instantly, rather than having to wait those pesky 3 minutes between import and assignment of the terms.

Our wheels have been spinning with new ideas that we're feverishly working on. Be sure to subscribe to our RSS feed or visit http://blog.whypark.com often.

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Tuesday, April 28, 2009

Parked.com Purchases WhyPark

Parked.com expands its domain monetization technology through WhyPark acquisition


April 28, 2009 -- Parked.com, a leading domain parking company, announced today it has acquired WhyPark, a domain development company. The purchase creates synergies between the two companies by combining WhyPark's strength in developing traffic with Parked.com's competitive advantage in monetizing traffic. Terms of the transaction were not disclosed.


Parked.com's acquisition of WhyPark offers several advantages for WhyPark customers including a new premium top-tier feed for offering the highest revenue effective immediately. WhyPark customers will also receive:


  • Keyword selection expertise to maximize revenue and click-through rate (CTR)
  • Experienced staff to optimize domain names for maximum revenue
  • Payment twice a month
  • Payment options for PayPal, direct deposit, check and international wire
  • 10% referral programs

WhyPark (www.whypark.com), an innovator in the domain development space, recently launched a rapid site development platform which allows its customers to create custom sites in minutes, earn revenue through flexible opportunities including cost-per-action (CPA) and cost-per-click (CPC), and attract search engines, advertisers and visitors. WhyPark's suite of premium services is also available for the highest level of content development and SEO for the more advanced domain name investor. In a recent Domain Name Wire survey, WhyPark was voted the best parking alternative.


"Domainers are looking for new options and services to help increase their ROI," said Donny Simonton, President of Parked Technology Services. "The WhyPark purchase offers new such opportunities. The combination of Parked.com's proprietary technology and WhyPark's rapid site development will offer immediate unmatched added value to WhyPark clients. WhyPark's domain development technology will also be integrated into Parked.com's services in the coming months providing new services for Parked.com clients. This is a definite win for Parked.com customers."


WhyPark Founder and President, Craig Rowe will remain with WhyPark and continue to be very integral in the future development of WhyPark.


"The WhyPark acquisition is fantastic for current and future WhyPark customers," stated Craig Rowe. "Backed by the financial strength as well as the technology and capability of Parked.com, greater opportunities are now available for WhyPark customers. I am excited and confident with the future of WhyPark."


WhyPark clients will continue to utilize their existing administrative interface. No changes will be required by current WhyPark clients. For more information on the WhyPark acquisition and what WhyPark and Parked.com customers can anticipate with the purchase, visit http://www.whypark.com/faq-parked.htm


About Parked.com - www.parked.com


Founded in 2006, Parked.com offers domain parking solutions for domain name owners. Parked.com leverages technology for dynamic domain name optimization providing leading edge parked pages that are relevant to what internet users are looking for and ensuring targeted traffic for advertisers. With clients worldwide who combined own 4,000,000 domain names, Parked.com has aggressively become a leader in the domain parking space and was voted best parking company in the 2008 User Choice Awards.


About WhyPark - www.whypark.com


WhyPark quickly builds domains to become living websites. The company's proprietary system provides new and relevant content daily to clients' domain names, obtaining search engine visibility for domains instead of relying on type-in traffic or temporary links.


CONTACT


Michael Ward

Director of Marketing

Parked Technology Services

mward@parked.com

+1-919-760-7002

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Friday, April 3, 2009

7 New Premium Templates Added

7 new templates have been added to the premium gallery with the following variations:

Vacation





Beach

Dome Abstract

Home Interior

Leaf

Trees / Nature

Wall Abstract

Tuesday, March 31, 2009

Introducing Two New WhyPark Features: Quick View and Group Edit/Remove

Spring is here! If you're in a spring-cleaning mood, you may be thinking about reviewing your sites or re-evaluating your groups.

The next time you log into your WhyPark account, make sure to check out the main My Sites dashboard for our latest new features to make your spring cleaning seamless. The Quick View and Group Edit/Remove options will help you do more in less time.

Site Quick View
Now you can get information about your sites even faster. Just click the magnifying glass icon next to each domain in your My Sites dashboard to get a traffic snapshot of the last 30 days with links to that domain's customization pages. It's that simple to get top-level information with one click, without even leaving the page.

Group Edit/Remove
Changing or removing your groups just got easier. By hovering over any of your group names on the left in the My Groups section, you'll see options to remove the group or edit its name. Click it and a window will prompt you to make the change or confirm deletion.

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Need Help? Get Instant Support with Live Chat

Sometimes even the most savvy users may need some guidance.

Getting instant support is now just a click away. By typing in the "Live Chat" box in the right hand column of any page of your account, you can talk to one of our support specialists to get the direction you need.

Live Chat is available Monday to Friday from 7:30 a.m. to 5 p.m. EST. Should you need support beyond those hours, you can still reach us at support@whypark.com.

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